:root {
  --kraft-tan: #C9A26B;
  --butcher-red: #B02A22;
  --ink-black: #1A1614;
  --foil-silver: #B9BAB4;
}

.idea {
  font-family: 'Impact', sans-serif; /* Using Impact as a slab-serif placeholder */
  color: var(--ink-black);
  background-color: var(--kraft-tan);
  line-height: 1.4;
}

.idea nav {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 1.5rem 3rem;
  background-color: var(--kraft-tan);
  border-bottom: 2px solid var(--ink-black);
}

.idea .wordmark {
  font-size: 2rem;
  font-weight: bold;
  color: var(--butcher-red);
}

.idea .nav-links {
  display: flex;
  gap: 2rem;
}

.idea .nav-links a {
  text-decoration: none;
  color: var(--ink-black);
  font-weight: bold;
  text-transform: uppercase;
  font-size: 0.9rem;
}

.idea .nav-button {
  background-color: var(--ink-black);
  color: var(--kraft-tan);
  padding: 0.75rem 1.5rem;
  text-decoration: none;
  text-transform: uppercase;
  font-weight: bold;
  font-size: 0.9rem;
}

.idea .split-hero {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2rem;
  padding: 4rem 3rem;
  align-items: center;
  background-image: url('hero-pouch-squeeze-jerky.jpg');
  background-size: cover;
  background-position: center;
  color: var(--ink-black);
  min-height: 80vh;
}

.idea .hero-content {
  max-width: 500px;
  background-color: rgba(201, 162, 107, 0.85); /* Semi-transparent kraft background */
  padding: 2rem;
  border-radius: 8px;
}

.idea .hero-content h1 {
  font-size: 4rem;
  margin-bottom: 1rem;
  line-height: 0.9;
  color: var(--butcher-red);
  text-shadow: 2px 2px var(--ink-black);
}

.idea .hero-content p {
  font-size: 1.1rem;
  margin-bottom: 2rem;
  font-family: sans-serif;
}

.idea .hero-button {
  display: inline-block;
  background-color: var(--ink-black);
  color: var(--kraft-tan);
  padding: 1rem 2.5rem;
  text-decoration: none;
  text-transform: uppercase;
  font-weight: bold;
  font-size: 1.1rem;
  margin-bottom: 1rem;
}

.idea .hero-subtext {
  display: flex;
  align-items: center;
  gap: 0.5rem;
  font-weight: bold;
  font-size: 1rem;
}

.idea .hero-subtext::before {
  content: '>';
  color: var(--butcher-red);
  font-size: 1.5rem;
}

.idea .manifesto {
  padding: 6rem 3rem;
  text-align: center;
  background-color: var(--kraft-tan);
  border-top: 4px dotted var(--ink-black);
  border-bottom: 4px dotted var(--ink-black);
}

.idea .manifesto h2 {
  font-size: 3.5rem;
  color: var(--butcher-red);
  margin-bottom: 1.5rem;
  text-shadow: 2px 2px var(--ink-black);
}

.idea .manifesto p {
  max-width: 800px;
  margin: 0 auto 3rem auto;
  font-size: 1.2rem;
  font-family: sans-serif;
}

.idea .manifesto-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  margin-top: 3rem;
  align-items: center;
}

.idea .manifesto-item {
  text-align: left;
}

.idea .manifesto-item img {
  width: 100%;
  max-width: 400px;
  height: auto;
  border: 5px solid var(--ink-black);
  margin-bottom: 1.5rem;
  display: block;
  margin-left: auto;
  margin-right: auto;
}

.idea .manifesto-item h3 {
  font-size: 2.5rem;
  color: var(--ink-black);
  margin-bottom: 1rem;
  line-height: 1;
}

.idea .manifesto-item p {
  font-size: 1rem;
  margin-bottom: 1.5rem;
  font-family: sans-serif;
  max-width: none;
}

.idea .manifesto-item .button {
  display: inline-block;
  background-color: var(--ink-black);
  color: var(--kraft-tan);
  padding: 0.8rem 2rem;
  text-decoration: none;
  text-transform: uppercase;
  font-weight: bold;
  font-size: 1rem;
}

.idea .newsletter {
  padding: 6rem 3rem;
  text-align: center;
  background-color: var(--kraft-tan);
}

.idea .newsletter h2 {
  font-size: 3.5rem;
  color: var(--butcher-red);
  margin-bottom: 1.5rem;
  text-shadow: 2px 2px var(--ink-black);
}

.idea .newsletter p {
  max-width: 700px;
  margin: 0 auto 2rem auto;
  font-size: 1.2rem;
  font-family: sans-serif;
}

.idea .newsletter form {
  display: flex;
  justify-content: center;
  gap: 1rem;
  max-width: 600px;
  margin: 0 auto;
}

.idea .newsletter input[type="email"] {
  padding: 1rem 1.5rem;
  font-size: 1.1rem;
  border: 3px solid var(--ink-black);
  background-color: var(--kraft-tan);
  flex-grow: 1;
  color: var(--ink-black);
}

.idea .newsletter input[type="email"]::placeholder {
  color: rgba(26, 22, 20, 0.7);
}

.idea .newsletter button {
  background-color: var(--butcher-red);
  color: var(--kraft-tan);
  padding: 1rem 2.5rem;
  border: none;
  text-transform: uppercase;
  font-weight: bold;
  font-size: 1.1rem;
  cursor: pointer;
  border: 3px solid var(--butcher-red);
}

.idea footer {
  background-color: var(--ink-black);
  color: var(--kraft-tan);
  text-align: center;
  padding: 2rem 3rem;
  font-size: 0.9rem;
  font-family: sans-serif;
}

.idea footer p {
  margin: 0;
}