:root {
  --bg: #1c1d1f;
  --ink: #e8e4dc;
  --dim: #a8acb2;
  --line: #3a3d42;
  --acc: #8b1a1a;
  --acc2: #c9ced4;
  --hot: #d9342b;
  --steel: #8c9096;
  --bone: #e8e4dc;
  --char: #1a1a1a;
}

body {
  background-color: var(--bg);
  background-image:
    linear-gradient(180deg, rgba(255,255,255,0.03) 0%, rgba(0,0,0,0.25) 100%),
    repeating-linear-gradient(90deg, rgba(255,255,255,0.02) 0px, rgba(255,255,255,0.02) 1px, transparent 1px, transparent 3px);
  color: var(--ink);
  font-family: "Oswald", "Roboto Condensed", "Arial Narrow", "Helvetica Neue Condensed", Impact, sans-serif;
  font-weight: 500;
  letter-spacing: 0.02em;
  margin: 0;
  padding: 0;
  -webkit-font-smoothing: antialiased;
}

.idea-hero {
  position: relative;
  background-color: #202226;
  background-image:
    radial-gradient(ellipse at 50% 0%, rgba(217,52,43,0.22) 0%, transparent 60%),
    linear-gradient(180deg, #2a2c30 0%, #16171a 100%),
    repeating-linear-gradient(0deg, rgba(255,255,255,0.025) 0px, rgba(255,255,255,0.025) 1px, transparent 1px, transparent 4px);
  border-bottom: 4px solid var(--acc);
  padding: 4rem 2rem 5rem;
  text-align: center;
  overflow: hidden;
}

.idea-hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background: repeating-linear-gradient(
    45deg,
    transparent 0px,
    transparent 18px,
    rgba(139,26,26,0.05) 18px,
    rgba(139,26,26,0.05) 20px
  );
  pointer-events: none;
}

.idea-hero h1 {
  font-family: "Oswald", "Arial Narrow", Impact, sans-serif;
  font-weight: 700;
  font-size: clamp(3.2rem, 11vw, 8.5rem);
  line-height: 0.88;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--bone);
  margin: 0 0 1rem;
  text-shadow:
    0 1px 0 #000,
    0 2px 0 #000,
    0 3px 6px rgba(0,0,0,0.7),
    0 0 40px rgba(139,26,26,0.45);
  position: relative;
  z-index: 1;
}

.idea-hero p {
  font-size: clamp(0.95rem, 1.6vw, 1.2rem);
  text-transform: uppercase;
  letter-spacing: 0.28em;
  color: var(--acc2);
  margin: 0.6rem 0 2rem;
  position: relative;
  z-index: 1;
  font-weight: 500;
}

.idea-hero img {
  position: relative;
  z-index: 1;
  max-width: min(860px, 92vw);
  width: 100%;
  border: 3px solid var(--steel);
  border-radius: 2px;
  box-shadow:
    0 0 0 1px #000,
    0 18px 50px rgba(0,0,0,0.75),
    inset 0 0 0 1px rgba(255,255,255,0.06);
  filter: contrast(1.08) saturate(1.05);
}

.cta {
  display: inline-block;
  background: linear-gradient(180deg, #a82222 0%, #6e1414 100%);
  color: var(--bone);
  font-family: inherit;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.22em;
  font-size: clamp(0.95rem, 1.5vw, 1.15rem);
  padding: 1.1rem 2.6rem;
  border: 2px solid #2a0808;
  border-top-color: #d04545;
  border-left-color: #b83030;
  border-radius: 2px;
  text-decoration: none;
  text-shadow: 0 1px 2px rgba(0,0,0,0.7);
  box-shadow:
    0 4px 0 #3d0a0a,
    0 8px 20px rgba(0,0,0,0.6),
    inset 0 1px 0 rgba(255,255,255,0.18);
  transition: transform 0.08s ease, box-shadow 0.08s ease, background 0.2s ease;
  cursor: pointer;
  position: relative;
  z-index: 1;
  margin-top: 1.6rem;
}

.cta:hover {
  background: linear-gradient(180deg, #c52c2c 0%, #801717 100%);
  transform: translateY(-2px);
  box-shadow:
    0 6px 0 #3d0a0a,
    0 12px 26px rgba(0,0,0,0.7),
    inset 0 1px 0 rgba(255,255,255,0.25);
}

.cta:active {
  transform: translateY(2px);
  box-shadow:
    0 2px 0 #3d0a0a,
    0 4px 10px rgba(0,0,0,0.6),
    inset 0 2px 4px rgba(0,0,0,0.4);
}

.idea-section {
  max-width: 1180px;
  margin: 0 auto;
  padding: 4rem 2rem;
  position: relative;
}

.idea-section h2 {
  font-family: inherit;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.16em;
  font-size: clamp(1.6rem, 3.2vw, 2.5rem);
  color: var(--bone);
  margin: 0 0 2rem;
  padding-bottom: 0.6rem;
  border-bottom: 3px solid var(--acc);
  display: inline-block;
}

.idea-section h2 + p,
.idea-section > p {
  color: var(--dim);
  font-size: 1.05rem;
  line-height: 1.65;
  max-width: 62ch;
  font-weight: 400;
  letter-spacing: 0.01em;
}

.idea-section ol {
  list-style: none;
  padding: 0;
  margin: 2rem 0 0;
  counter-reset: zoo;
  display: grid;
  gap: 0.75rem;
}

.idea-section ol li {
  counter-increment: zoo;
  position: relative;
  padding: 1.1rem 1.4rem 1.1rem 4.2rem;
  background: linear-gradient(180deg, #26282c 0%, #1f2124 100%);
  border: 1px solid var(--line);
  border-left: 4px solid var(--acc);
  color: var(--ink);
  font-size: 1.02rem;
  letter-spacing: 0.02em;
  text-transform: uppercase;
  font-weight: 500;
  border-radius: 2px;
}

.idea-section ol li::before {
  content: counter(zoo, decimal-leading-zero);
  position: absolute;
  left: 1.1rem;
  top: 50%;
  transform: translateY(-50%);
  font-family: "Oswald", Impact, sans-serif;
  font-weight: 700;
  font-size: 1.4rem;
  color: var(--steel);
  letter-spacing: 0.02em;
}

.idea-features {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: 1.2rem;
  margin-top: 1rem;
}

.feat {
  position: relative;
  background:
    linear-gradient(180deg, #24262a 0%, #1a1c1f 100%),
    repeating-linear-gradient(135deg, rgba(255,255,255,0.015) 0px, rgba(255,255,255,0.015) 2px, transparent 2px, transparent 6px);
  border: 1px solid var(--line);
  border-top: 3px solid var(--steel);
  padding: 1.6rem 1.4rem;
  border-radius: 2px;
  box-shadow:
    0 0 0 1px #0e0f10,
    inset 0 1px 0 rgba(255,255,255,0.05),
    0 8px 20px rgba(0,0,0,0.45);
  overflow: hidden;
}

.feat b {
  display: block;
  font-family: inherit;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  font-size: 1.05rem;
  color: var(--bone);
  margin-bottom: 0.55rem;
  line-height: 1.2;
}

.feat span {
  display: block;
  color: var(--dim);
  font-size: 0.95rem;
  line-height: 1.55;
  font-weight: 400;
  letter-spacing: 0.01em;
}

.idea-gallery {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: 1rem;
  margin-top: 1rem;
}

.idea-gallery img {
  width: 100%;
  height: 260px;
  object-fit: cover;
  display: block;
  border: 2px solid var(--steel);
  border-radius: 2px;
  background-color: #141518;
  box-shadow:
    0 0 0 1px #000,
    0 10px 24px rgba(0,0,0,0.6);
  filter: contrast(1.06) saturate(0.95) brightness(0.98);
  transition: transform 0.15s ease, box-shadow 0.15s ease, filter 0.15s ease;
}

.idea-gallery img:hover {
  transform: translateY(-3px);
  box-shadow:
    0 0 0 1px #000,
    0 0 0 3px var(--acc),
    0 16px 32px rgba(0,0,0,0.75);
  filter: contrast(1.1) saturate(1.1) brightness(1.02);
}

.idea-quotes {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 1.2rem;
  margin-top: 1rem;
}

.idea-quotes blockquote {
  margin: 0;
  padding: 1.6rem 1.5rem 1.4rem;
  background: linear-gradient(180deg, #26282c 0%, #1c1e21 100%);
  border: 1px solid var(--line);
  border-left: 4px solid var(--hot);
  border-radius: 2px;
  color: var(--ink);
  font-size: 1.02rem;
  line-height: 1.55;
  font-style: normal;
  font-weight: 400;
  letter-spacing: 0.01em;
  box-shadow:
    inset 0 1px 0 rgba(255,255,255,0.04),
    0 6px 16px rgba(0,0,0,0.4);
}

.idea-quotes cite {
  display: block;
  margin-top: 1rem;
  font-style: normal;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.18em;
  font-size: 0.82rem;
  color: var(--acc2);
}

.mono {
  font-family: "Oswald", "Arial Narrow", Impact, sans-serif;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--steel);
  font-size: 0.85rem;
}

.tagline,
.idea-hero .tagline {
  color: var(--acc2);
  text-transform: uppercase;
  letter-spacing: 0.3em;
  font-weight: 600;
  font-size: 0.9rem;
}

footer,
.idea-footer {
  background: #141518;
  border-top: 3px solid var(--acc);
  color: var(--dim);
  padding: 2.5rem 2rem;
  text-align: center;
  font-size: 0.9rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

a {
  color: var(--acc2);
  text-decoration: none;
}

a:hover {
  color: var(--bone);
  text-decoration: underline;
}

::selection {
  background: var(--acc);
  color: var(--bone);
}

@media (max-width: 640px) {
  .idea-hero {
    padding: 2.5rem 1rem 3rem;
  }
  .idea-section {
    padding: 2.5rem 1.1rem;
  }
  .idea-gallery img {
    height: 200px;
  }
  .idea-section ol li {
    padding-left: 3.6rem;
  }
}